Tally-Ho!

The Chathouse® Demographic Survey Results

14036 Submissions

Gender:

Value Number Percentage

Female 7150 51%

Male 6882 49%

Age:

Value Number Percentage

up to 12 330 2%

13-17 4878 35%

18-24 5027 36%

25-34 2235 16%

35-44 1023 7%

45-54 377 3%

55+ 161 1%

Education:

Value Number Percentage

4-12 6878 49%

13-16 4813 34%

17 862 6%

18+ 1479 11%

Income:

Value Number Percentage

$100000+ 2219 16%

$80000-$100000 1255 9%

$60000-$80000 1588 11%

$40000-$60000 2296 16%

$20000-$40000 3037 22%

less than $20000 3636 26%

Residence:

Value Number Percentage

Rent 5230 37%

Own 7642 54%

Rent or Own 2+ 1159 8%

Location:

Value Number Percentage

USA-Pacific 1289 9%

Alaska & Hawaii 826 6%

USA-Mountain 3827 27%

USA-Central 3986 28%

USA-Eastern 1433 10%

Canada 158 1%

Central or South America 480 3%

Asia 982 7%

Europe 867 6%

Autralia or New Zealand 182 1%

WorkComp:

Value Number Percentage

PC Windows 3.x 1230 9%

PC Windows 95 6575 47%

PC Windows NT 1593 11%

Mac OS 787 6%

UNIX/DOS/etc 677 5%

Use Online Services 3308 24%

Company has Website 1504 11%

Make decisions about PC/Network Software purchases 844 6%

Make decisions about PC/Network Hardware purchases 681 5%

Expect to spend up to $1000 for software in next year 745 5%

Expect to spend over $1000 for software in next year 557 4%

Expect to purchase up to $1000 in peripherals in next year 382 3%

Expect to purchase over $1000 in peripherals over next year 506 4%

HomeComp:

Value Number Percentage

PC Windows 3.x 1132 8%

PC Windows 95 7761 55%

PC Windows NT 1120 8%

Mac OS 763 5%

UNIX/DOS/etc 620 4%

Use Online Services 4358 31%

Have Personal Website 1743 12%

Expect to purchase Game software in next year 2277 16%

Expect to purchase Games software in next year 1102 8%

Expect to spend up to $1000 for software in next year 1084 8%

Expect to spend over $1000 for software in next year 444 3%

Expect to purchase up to $1000 in peripherals in next year 503 4%

Expect to purchase over $1000 in peripherals over next year 369 3%

CompUse:

Value Number Percentage

Computer Professional 2017 14%

Very Computer Literate 3107 22%

Computer Literate 5736 41%

Computer Novice 3171 23%

Shop:

Value Number Percentage

Locate Goods Online 4882 35%

Purchase Goods Online 2685 19%

Purchase Offline the Goods found online 2458 18%

Visited Stores found online 2251 16%

Probably purchase online over next year 3531 25%

none of the above 6172 44%

WorkBuy:

Value Number Percentage

Airline Tickets 2871 20%

Books 3296 23%

Business Furniture & Fixtures 377 3%

Business Machines 458 3%

Car Rentals 1190 8%

Catering Services 354 3%

Consulting Services 384 3%

Continuing Education Courses 872 6%

Financial & Banking Services 824 6%

Hotel & Travel Reservations 2663 19%

Magazines 481 3%

Office Supplies 3496 25%

Online Services 698 5%

PC 1379 10%

PC Hardware 1278 9%

PC Peripherals 1687 12%

PC Software 859 6%

Specialty Newsletters 2495 18%

Other 632 5%

HomeBuy:

Value Number Percentage

Airline Tickets 2623 19%

Beachwear 1428 10%

Big Ticket Items 611 4%

Books 2659 19%

Car Rentals 901 6%

Children's Clothes 784 6%

Collectibles 1346 10%

Cruiswear 472 3%

Financial & Banking Services 567 4%

Food/Nutrition Supplements 711 5%

Gifts 2659 19%

Hobbies/Arts/Crafts Supplies 2246 16%

Home Furnishings 597 4%

Home Gardening 555 4%

Insurance 443 3%

Magazines 2695 19%

Medical Services 372 3%

Music CDs 5338 38%

Online Services 881 6%

Pay for Play Online 563 4%

Personal Care Products 663 5%

Shoes 1762 13%

Small Appliances 488 3%

Software 1845 13%

Specialty Food 491 3%

Specialty Liquors 538 4%

Sports & Fitness Equipment 1243 9%

Sportswear 1742 12%

Toys 1662 12%

Travel & Vacation Reservations 1331 9%

Videos 2917 21%

Other 1135 8%

TotalBuy:

Value Number Percentage

none 6864 49%

less than $100 4000 28%

less than $500 1731 12%

less than $1000 711 5%

less than $2000 211 2%

$2000+ 503 4%

Employee:

Value Number Percentage

Full-time 4475 32%

Part-time 2576 18%

Self-Employed Full-time 736 5%

Self-Employed Part-time 324 2%

Employer/Entrepreneur 230 2%

Full-time Student 5065 36%

Full-time Homemaker 367 3%

Retiree 259 2%

WorkBuy1:

Value Number Percentage

WorkBuy2:

Value Number Percentage

HomeBuy1:

Value Number Percentage

HomeBuy2:

Value Number Percentage

OnlineSince:

Value Number Percentage

3+ years 3412 24%

1-3 years 4930 35%

6 months - 1 year 2740 20%

less than 6 months 2953 21%

TimeOnline:

Value Number Percentage

less than 1 hour/week 898 6%

1-5 hours/week 4449 32%

6-10 hours/week 3755 27%

11-20 hours/week 2245 16%

20+ hours/week 2685 19%

Value	Number	Percentage
up to 12	330	2%
13-17	4878	35%
18-24	5027	36%
25-34	2235	16%
35-44	1023	7%
45-54	377	3%
55+	161	1%

Value	Number	Percentage
$100000+	2219	16%
$80000-$100000	1255	9%
$60000-$80000	1588	11%
$40000-$60000	2296	16%
$20000-$40000	3037	22%
less than $20000	3636	26%

Value	Number	Percentage
USA-Pacific	1289	9%
Alaska & Hawaii	826	6%
USA-Mountain	3827	27%
USA-Central	3986	28%
USA-Eastern	1433	10%
Canada	158	1%
Central or South America	480	3%
Asia	982	7%
Europe	867	6%
Autralia or New Zealand	182	1%

Value	Number	Percentage
PC Windows 3.x	1230	9%
PC Windows 95	6575	47%
PC Windows NT	1593	11%
Mac OS	787	6%
UNIX/DOS/etc	677	5%
Use Online Services	3308	24%
Company has Website	1504	11%
Make decisions about PC/Network Software purchases	844	6%
Make decisions about PC/Network Hardware purchases	681	5%
Expect to spend up to $1000 for software in next year	745	5%
Expect to spend over $1000 for software in next year	557	4%
Expect to purchase up to $1000 in peripherals in next year	382	3%
Expect to purchase over $1000 in peripherals over next year	506	4%

Value	Number	Percentage
PC Windows 3.x	1132	8%
PC Windows 95	7761	55%
PC Windows NT	1120	8%
Mac OS	763	5%
UNIX/DOS/etc	620	4%
Use Online Services	4358	31%
Have Personal Website	1743	12%
Expect to purchase Game software in next year	2277	16%
Expect to purchase Games software in next year	1102	8%
Expect to spend up to $1000 for software in next year	1084	8%
Expect to spend over $1000 for software in next year	444	3%
Expect to purchase up to $1000 in peripherals in next year	503	4%
Expect to purchase over $1000 in peripherals over next year	369	3%

Value	Number	Percentage
Computer Professional	2017	14%
Very Computer Literate	3107	22%
Computer Literate	5736	41%
Computer Novice	3171	23%

Value	Number	Percentage
Locate Goods Online	4882	35%
Purchase Goods Online	2685	19%
Purchase Offline the Goods found online	2458	18%
Visited Stores found online	2251	16%
Probably purchase online over next year	3531	25%
none of the above	6172	44%

Value	Number	Percentage
Airline Tickets	2871	20%
Books	3296	23%
Business Furniture & Fixtures	377	3%
Business Machines	458	3%
Car Rentals	1190	8%
Catering Services	354	3%
Consulting Services	384	3%
Continuing Education Courses	872	6%
Financial & Banking Services	824	6%
Hotel & Travel Reservations	2663	19%
Magazines	481	3%
Office Supplies	3496	25%
Online Services	698	5%
PC	1379	10%
PC Hardware	1278	9%
PC Peripherals	1687	12%
PC Software	859	6%
Specialty Newsletters	2495	18%
Other	632	5%

Value	Number	Percentage
Airline Tickets	2623	19%
Beachwear	1428	10%
Big Ticket Items	611	4%
Books	2659	19%
Car Rentals	901	6%
Children's Clothes	784	6%
Collectibles	1346	10%
Cruiswear	472	3%
Financial & Banking Services	567	4%
Food/Nutrition Supplements	711	5%
Gifts	2659	19%
Hobbies/Arts/Crafts Supplies	2246	16%
Home Furnishings	597	4%
Home Gardening	555	4%
Insurance	443	3%
Magazines	2695	19%
Medical Services	372	3%
Music CDs	5338	38%
Online Services	881	6%
Pay for Play Online	563	4%
Personal Care Products	663	5%
Shoes	1762	13%
Small Appliances	488	3%
Software	1845	13%
Specialty Food	491	3%
Specialty Liquors	538	4%
Sports & Fitness Equipment	1243	9%
Sportswear	1742	12%
Toys	1662	12%
Travel & Vacation Reservations	1331	9%
Videos	2917	21%
Other	1135	8%

Value	Number	Percentage
none	6864	49%
less than $100	4000	28%
less than $500	1731	12%
less than $1000	711	5%
less than $2000	211	2%
$2000+	503	4%

Value	Number	Percentage
Full-time	4475	32%
Part-time	2576	18%
Self-Employed Full-time	736	5%
Self-Employed Part-time	324	2%
Employer/Entrepreneur	230	2%
Full-time Student	5065	36%
Full-time Homemaker	367	3%
Retiree	259	2%

Value	Number	Percentage
3+ years	3412	24%
1-3 years	4930	35%
6 months - 1 year	2740	20%
less than 6 months	2953	21%

Value	Number	Percentage
less than 1 hour/week	898	6%
1-5 hours/week	4449	32%
6-10 hours/week	3755	27%
11-20 hours/week	2245	16%
20+ hours/week	2685	19%